Patient Acquisition (Ads) Dental Advertising That Brings You Patients … Not Likes, Clicks or “Branding”
👉 Pay-For-Performance Patient Acquisition.
Per Lead Pricing. No Long-Term Lock-In Contracts. Just Real, Measurable Growth.
We run your practice’s advertising the way a careful investor runs a portfolio. We start small, measure every dollar, then put more behind what pays you back. Every campaign has one job … to bring you new patients at a fraction of the revenue they generate for your practice.
Around $1,069 back for every $100 at each step
$133,000+ a month in lifetime patient revenue
Think Like an Investor … Not a Creative
Too often, advertising for dental practices is set up and managed by creatives, and that’s a recipe for disaster. Creatives are always trying to come up with exciting new things and make them look beautiful, instead of looking at the numbers, finding out what’s working and doubling down on it.
Just like investing, advertising works when you ignore your emotions and make your decisions by the numbers.
You’re not Coca-Cola. You shouldn’t be running so-called “branding” ads to get your name out there. Your ads should bring you patients, and they should cost you less than what you make on each patient’s lifetime value. That’s all.
If anyone ever tells you your ads are for “branding” or “getting your name out there” … run for the hills.
What a creative talks about
- Cool new ideas and designs
- Beautiful images
- Likes and followers
- Getting your name out there
What an investor talks about
- Cost per enquiry
- Cost per new patient
- Lifetime patient value
- The return on every dollar
Say you’re investing some of your hard-saved money. Would you choose the company that “looks cool” with no numbers behind it … or the one that looks less exciting but has the hard data to prove it’s going to grow?
You’d pick the one with the numbers. Your advertising deserves the same discipline.
Start Small. Prove It. Then Scale.
When you think like an investor, you test every campaign on a small scale and look at the numbers. If it works, you spend more. If it doesn’t, you stop spending.
One client started out spending $3,601 in month one. It took us a month to collect the data, and it showed that for every $100 we spent, we were generating around $1,069 … a 969% return.
In the third month we raised the budget to $4,646. The numbers and the returns held, so we raised it again, this time to $8,127. Again, the returns held.
That practice went on to spend more than $12,000 a month, and to make over $133,000 a month in lifetime patient revenue.
Did we create a fancy logo or put a pretty image on the website? No. We thought like investors, started small, collected data, found what worked … and then scaled up.
- $100 → $1,069back in the first month of testing
- 969%return, measured to the dollar
- $133,000+a month in lifetime patient revenue once scaled
How We Turn Ad Spend Into New Patients
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Aim at the patients you want
We start with your goals and your empty chairs: general patients, implants, orthodontics or cosmetic work. Then we build campaigns and a dedicated landing page for each.
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Test on a small scale
Every campaign starts with a budget you’re comfortable with, while we collect the data that shows what an enquiry and a new patient really cost.
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Measure every dollar
Calls are tracked, enquiries land in your CRM and your dashboard shows the results to the dollar, so you always know what’s working and what’s not.
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Scale what pays you back
Where the returns hold, we put more behind it. Where they don’t, we stop spending. No guesswork, no flukes, no “spend and pray”.
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Turn enquiries into appointments
We include complete access to our front-desk patient conversion training system for free, so more of the enquiries we generate become booked appointments.
The Numbers Your Advertising Should Always Show You
Advertising isn’t some mystery exploration or a “spend and pray” type of thing. It’s an exact science with a proven formula. If you or your provider can’t answer every question on this list, take it as a serious warning.
Your return on investment should be well over 100%: at least $2 back for every $1 you spend.
Not sure of your own numbers? Find out where patients are slipping away in a few minutes.
Get Your Acquisition Score Now- Which exact campaigns drove your new patient bookings?
- What’s your exact cost per patient enquiry?
- What’s your cost to acquire a new patient?
- How much revenue did each campaign generate?
- What’s your exact Return On Ad Spend (ROAS)?
- What percentage of phone enquiries convert into appointments?
Pay For Real Results — Not Empty Promises
How many dental marketing agencies truly back up their claims? An extremely small number.
Well … our approach is built on total accountability and transparent ROI.
You pay us for real patient inquiries—not vanity metrics or cheap clicks.
- Pay-Per-Lead Performance pricing structure option.
- No long-term lock-in contracts — month-to-month flexibility.
- No hidden setup fees or surprise platform markups.
- No profit-share percentage traps.
- Give us the sack if we don’t produce measurable patient growth.
Keep working with us ONLY when we continue to fill your chairs.
There’s a nominal set-up fee to get started. Then you pay us for each new lead/enquiry we generate for you. Even better, we provide free training for your associates to help them turn the leads into appointments.
See Our PackagesReturns Our Clients Have Measured
- 2117%return on ad spend over 12 monthsAffordable Dental
- 3074%return on ad spend in 9 monthsOatlands Dental
- 1743%return on investmentCasey Dentists
Play video: Dr. Alice Yang - Complete Dental “We’re attracting patients over our competitors. You can definitely see the results.”